At Montrose Edwards we can provide you with project based marketing solutions through to a completely outsourced marketing department. We tailor our solutions to meet your specific marketing requirements and can provide you with technology marketing experience exactly when and how you need it.
Outsourced Marketing Department
If you don’t currently have a marketing function within your company we can flexibly fill these marketing roles within your organisation. Outsourcing your marketing is a cost effective way to increase your sales opportunities and establish your marketing requirements without committing to full time, or highly experienced staff until you are ready to do so.
Customised Solutions
No matter what your marketing requirements we will provide the perfect resource to help you. If you need a fresh perspective on a marketing problem then why not take a look at our cost effective marketing workshops and see if they provide the solution. Alternatively email us and we'll create a customised proposal just for you.
Product Management
We provide product management expertise to help you to define and specify new product offerings. From market sizing, research and identification, through to requirements analysis and specification we can provide independent expertise and advice to ensure that you build the right products for the right markets at the right time.
Product Launches
The success or failure of a new product is highly dependent upon a successful and structured product launch. It's no use telling the world about a brand new product or service if your sales and support people have not been trained to sell and support that product. Equally having a keen and trained sales force with no leads or collateral can result in a product failing before it's been given a chance of success.
We can cover all aspects of a product launch from initial acceptance testing, beta testing and launch on the technical side through to press and customer announcements, new collateral creation and internal training.
Event Management
We provide event management for internal and external events from venue identification and booking through to invitation fulfilment and follow-up phone calls, pre and post the event.
For exhibitions we can identify which exhibitions you should attend, manage the exhibiting process itself by working with the exhibition company, stand designers and builders etc. as required through to providing support staff to help man the stand and training for stand duty if required. We also perform that all-important follow-up and analysis which assesses the ROI of the event and identifies way to improve lead generation at future events.
We can also organise and plan internal meetings as required from seminar style presentations through to corporate team building days or training events.
Online Marketing
B2B internet marketing is surprisingly underexploited and offers great opportunities for lead generation for many companies. Many technology marketers consider their website to be a validation tool for pre-existing leads rather than a lead generation tool itself. The shift today is towards more actual lead generation through the web in the B2B environment with the use of Google Adwords etc. Planning and implementing a successful internet marketing strategy is now essential business practice and should not be undervalued.
Channel Marketing
Because we have experience of being a reseller we can help you with all aspects of your your channel marketing. We can help with the design of compelling partner programs and incentives through to the creation of co-branded literature and campaigns for your resellers to use.
Branding
If you wish us to look at your branding then we work closely with an experienced technology branding agency. Good branding is increasingly valuable to technology companies due to the availability of so many forms of media available to potential customers. Consistency across media, both in design, style and messaging is key to optimising the value of each element of the marketing mix.
Joint Ventures and Partnerships
Joint ventures and partnerships have existed in the technology sector for many years and yet are still often underexploited. We will take a look at your products and / or service offerings and suggest ways you could partner or suggest a JV in order to upsell to your exiting customers and provide increased lead generation for new customers. We will then create the propositions to take to potential partners and we can also work with you on defining the T&C's of a successful joint venture if required.
Competitive Analysis and Tracking
Montrose Edwards will perform competitive analysis for you. We can perform a stand alone one off project or provide you with ongoing reviews and summaries of selected companies strategy, news and announcements as required.
Customer Relationship Management
Are you maximising the potential revenue opportunities in your existing customer base? Do you really know how satisfied your customers really are? If you only have new sales people who are not focussed on maintaining and maximising your existing customer base then we can work with you to perform customer relationship management activities, customer satisfaction surveys etc.
Collateral Creation
From creative design through to editorial content we can create any or all of your sales and marketing collateral for you. We will work with you on any size of project from a single piece, such as new product or service brochure, through to the creation of your complete sales and marketing collateral.
Internal Communications
Your employees are one of your most important customers and need to be kept informed and part of the company communications process. We will work with you to create and implement an internal communications plan which ensures that your employees are kept informed and motivated. We can perform employee satisfaction surveys, conduct opinion gathering polls and provide formalised feedback sessions for ideas and strategies.
Lead generation programs
Lead generation is the lifeblood of any organisation and we provide tailored lead generation programs for your company. From bespoke targeted direct mail to email campaigns and telemarketing we use our technology experience to enable us to provide you with better quality leads. Our seminar and business breakfast programs a cost effective way to meet to a number of prospects in one place a one time, particularly if you are selling to the SME marketplace.
PR
If you don't already have PR support then we can provide you with freelance PR support until you are ready to engage an external agency or possibly employ someone in-house. |
