Sometimes all you need to move your marketing efforts forward is some independent thinking and an opportunity to look at a problem from a different angle. That's why we introduced our marketing workshops. Typically lasting anything from as little as two hours to two days we provide you with an opportunity to brainstorm some of your key marketing activities to ensure that you find your way to maximising your incoming cash flow.
Marketing Review & Strategy Planning
This workshop will provide a review of your existing marketing activities and processes. We will then perform an analysis of your company growth targets and market opportunities and based on the requirements will help you to create a pragmatic and useable marketing strategy for the next one to two years (this period of time will be dependent upon your product lifecycles, sales lead times, average sale price etc. but two years is the average). Your plan will be broken down into detailed actions on a month by month basis and can include budgeting and dashboard information along with KPIs as required.
Market Definition and Future Market Identification
Many company's have a very clear idea of their 'market', it's size and trends. Equally many company's continue to sell the same customers they have always sold to with little consideration given to potentially lucrative new markets,
Markets can be broken down into vertical, horizontal and geographic sectors. CAGR's, size, penetration and maturity model can be identified for each and future possible markets identified where relevant.
Customer Profiling
Your existing customer base will be telling you a lot about your products and services and any future income possibilities but how are you using this information? Have you profiled your typical customer, company size and turnover? This workshop will help you to gather invaluable information from your existing customer and prospect base that will help you identify trends, understand your markets and realise your future opportunities.
Messaging Workshops
Having clear concise and consistent messaging is critical in this day of immediate communication. By holding a messaging workshop by product, service line or even company- wide you can check that your messaging is consistent and that your USPs are clearly defined, communicated and understood.
Competitive Overviews
Sometimes companies can become so close to their perceived competition they stop making business judgements about their own market and just play cat and mouse with the competition. Other times you may have missed your competition altogether for one reason or another. This workshop takes a look at what's going on in your competitive landscapes and helps you make sure you know exactly who is competing for your clients money, how and what, if anything, you should be doing about it.
Brand Definition and Objectives
Brand value is a term often used but rarely understood or quantified. Understanding your brand, it's value and your objectives for your brand can ensure you gain maximum value and revenue generation from this often misunderstood and misused marketing tool.
PR and Advertising Strategy
Many companies have a token PR and/or advertising strategy, others throw vast quantities of money at it. Either way, without a clear set of objectives, deliverables and metrics you are probably not getting the most out of your advertising and PR budgets. This workshop is designed to help you put together a coherent strategy with a clear set of measurable objectives and a consistent method for creating those metrics which will ensure you get true value from your spend.
Internal Communications
Your company's first customers are your employees and their understanding and acceptance of company goals and objectives is a critical part of your financial performance. This is especially true in service orientated businesses where a customer's interaction with staff is a critical component of the profitability of that customer and any future revenue opportunity.
Partnering and Joint Venture Workshop
Partnerships and joint ventures are often overlooked as a mechanism for creating incremental revenues. Sometimes partnering with perceived competition can provide surprisingly lucrative results whilst in other situations it can be organisations completely outside the normal sphere of relationships that can provide new revenue opportunities. This workshop will help you consider all types of partnership and joint venture opportunities which may exist for your company. Using our business development and partnering expertise we can help you to identify potential partners and then put together a business proposal to approach them.
Channel Marketing Workshop
If you are trying to identify your channel, create a channel partner program or create marketing materials for the channel to use our channel marketing workshop can bring new ideas and strategies to the table. At Montrose Edwards we have experience of creating award winning channel programs so let our experience will help you to create a program that will attract the right partners to grow your business. |
