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Outsourced Marketing – Can it provide a cost effective solution for your company's marketing needs?

If you run an overstretched marketing department then outsourcing some, or all, of the marketing activities can be a cost effective way of managing a changing workload without the commitment of extra staff. Even if you don't 'do marketing' you probably do, it's just you don't formalise it as that and you probably waste a lot of your own valuable time on it when you could be doing other things! ...read more

Internet Marketing

If you have an online store for your products then you probably have a comprehensive internet strategy that is bringing you high quality business. However, if you are a products or services company that sells direct to your customers using more traditional approaches then you should take a long hard look at your internet strategy. Chances are you have a website. You may even have spent significant amounts of money getting your website designed so it fits your corporate identity. But how do you use your website? And is that as far as your internet strategy goes? ...read more

Value propositions; what are they and why are they so important?

Do you consider yourselves to be a market orientated organisation or do you think marketing is not really for your company and just something that eats away at your budgets for indeterminable results?

Research shows that market orientated organisations are more financially successful than their other orientated counterparts. The reason is simply that market orientated organisations focus on building and positioning products and services that people want to buy. They hunt for their markets and make sure that they create the best possible solutions for their prospective customers.

However being market orientated is not enough; you may have the best products and services in the world and a marketplace hungrily awaiting your solutions but if your potential customers don’t know they exist, or they don't understand that you can solve their problems then you will never sell them! ...read more

The rules of customer segmentation; why it could make a difference to your bottom line.

You probably already segment your customers in one way or another, even if you don’t do it consciously. Customer segmentation is all about understanding the markets you sell to and who you would like to be your customers. Once you have an understanding of this then you can ensure that you build your products and services to meet the demands of these markets and become a market orientated company, which in turn will probably lead to greater profitability. ...read more

Making direct mail work for your company

Direct Mail is still an effective way to reach your customers, look how much mail most of us receive at home from the large B2C companies; they simply wouldn't invest in it if it didn't work! The key to good direct mail is to follow a simple process and make sure that you maximise each element.. ...read more

Email us for more information on how we can help you with your marketing today.

Outsourced marketing - can it provide a cost effective solution for your company's marketing needs?

Internet marketing

Value propositions; what are they and why are they so important

The rules of customer segmenetaion; why it could make a difference to your bottom line

Making direct mail work for your company